by admin | Mar 4, 2026 | Blog
OK, I’ll be honest with you dear reader. It was hard to keep a level head whilst writing this blog and not turn it into some crazy old-woman rant. I’ll come straight out with it, the elephant in the room … as a copywriter, the arrival and rise of AI has absolutely...
by admin | Sep 4, 2025 | Blog
Your website is often the first impression potential customers have of your business. While you might focus on design updates and technical improvements, your website copy – the words that tell your story and persuade visitors to take action – deserves...
by admin | Mar 20, 2024 | Blog
Ever look at your competition and think, “They’ve got it all figured out. I’m just winging it”? Welcome to the club! This nagging feeling of inadequacy, the fear of being exposed as a fraud – that’s imposter syndrome. It’s...
by admin | Apr 12, 2023 | Blog
If you’re anything like me, your clients ALWAYS come first. In many ways it’s a given. After all, your clients are the ones who pay your bills and sing your praises when you do a good job. If you don’t look after them, they won’t hang around for too long. But … where...
by admin | Feb 15, 2023 | Blog
Awards. Love ‘em or hate ‘em there’s no escaping ’em! I think over the years I’ve been a bit tainted by the whole awards thing. Maybe I was just moving in the wrong circles … So it was with some hesitation that just before Christmas I applied to the Chamber of...