AI is Here to Stay, But You Still Need the Human Touch

AI is Here to Stay, But You Still Need the Human Touch

OK, I’ll be honest with you dear reader. It was hard to keep a level head whilst writing this blog and not turn it into some crazy old-woman rant. I’ll come straight out with it, the elephant in the room … as a copywriter, the arrival and rise of AI has absolutely...
Five Signs Your Website Needs a Refresh

Five Signs Your Website Needs a Refresh

Your website is often the first impression potential customers have of your business. While you might focus on design updates and technical improvements, your website copy – the words that tell your story and persuade visitors to take action – deserves...
Is It You, or Imposter Syndrome?

Is It You, or Imposter Syndrome?

Ever look at your competition and think, “They’ve got it all figured out. I’m just winging it”? Welcome to the club! This nagging feeling of inadequacy, the fear of being exposed as a fraud – that’s imposter syndrome. It’s...
Meet My Friend: The Power Hour

Meet My Friend: The Power Hour

If you’re anything like me, your clients ALWAYS come first. In many ways it’s a given. After all, your clients are the ones who pay your bills and sing your praises when you do a good job. If you don’t look after them, they won’t hang around for too long. But … where...
Chamber Awards 2023: And The Winner Is …

Chamber Awards 2023: And The Winner Is …

Awards. Love ‘em or hate ‘em there’s no escaping ’em! I think over the years I’ve been a bit tainted by the whole awards thing. Maybe I was just moving in the wrong circles … So it was with some hesitation that just before Christmas I applied to the Chamber of...