If you’re anything like me, your clients ALWAYS come first. In many ways it’s a given. After all, your clients are the ones who pay your bills and sing your praises when you do a good job. If you don’t look after them, they won’t hang around for too long.
But … where does this leave your business? When you’re a solopreneur (sorry – I hate that word!) when do you find the time to work on your business? From the dreaded filing, email housekeeping, and accounts, through to the gloriously creative time of planning your marketing strategy and writing blogs – the big question is WHEN?
Ladies and gentlemen, I’d like to introduce you to my friend, The Power Hour.
A power hour is like a date with yourself. Plan power hours into your diary – just don’t break the appointments. We all know how it feels to be stood up, and we wouldn’t want to hurt The Power Hour’s feelings, would we?
The golden rule of the power hour is to ensure that there are absolutely, 100% no distractions. If you’re going to spend your hour creating social media content, for example, don’t open your emails. It’s all too easy to ‘quickly reply’ to something, and then … BOOM … goodbye concentration and focus.
I’m serous here. No distractions. Switch off your phone. Don’t get yourself sucked into the abyss of scrolling your hour through mindless TikTok videos.
For maximum impact, schedule those valuable 60 minutes at your most productive time and have a plan of what you’re going to achieve in that time. Making a list the night before always helps me as it gets rid of that dead time of gawping off into space, wondering what to do next!
Alternatively, you might want to spend your power hour working on yourself. Putting time aside for self-care is often overlooked. We’re all busy people. We all have lives. But a burnt-out you is no good to anyone.
Put time in your schedule for a walk in the fresh air, or a trip to the gym. And just like working on your business – be strict with yourself and stick to your plans.
At the end of each power hour, it’s always good to reflect on what you’ve achieved in the last 60 minutes and how that might set you up for a successful week ahead.
Personally, I find it amazing what I can accomplish when I dedicate a small amount of time to focus and make progress with my business!
Now all that remains is for you to grab your To Do list, break it down into 60-minute chunks and pop those power hours in your planner.