AI is Here to Stay, But You Still Need the Human Touch

AI is Here to Stay, But You Still Need the Human Touch

OK, I’ll be honest with you dear reader. It was hard to keep a level head whilst writing this blog and not turn it into some crazy old-woman rant. I’ll come straight out with it, the elephant in the room … as a copywriter, the arrival and rise of AI has absolutely...
It’s All In The Planning!

It’s All In The Planning!

There are two types of people in the world: those that plan, and those that don’t. I have to confess – I’m a planner. I love lists. I have lists for my lists. My desk is strewn with notebooks for different subjects, there’s my diary (A4 ring-bound week to view) open...