Cheryl has been doing for me what must be one of the dullest jobs she has on her books – managing the Social Media account for a Tax Professional. This requires her finding interesting content relevant to taxation and accounting that will encourage fellow tweeters to read and react to the content.  An impossible job you might think.  Well I’m glad to report that Cheryl has managed to find some great content, that has not only generated many followers,  it has also produced countless retweets and favourites.  How is that possible for a subject which must be one of the driest on Earth? She is nothing short of miraculous. And, of course, the main benefit is that she’s winning me new business by warming contacts that otherwise would never have connected with me had Cheryl not been writing such engaging content